Pet Lovers Still Spending Despite Global Downturn

As a nation of animal lovers, the amount of money we spend on pets is increasing and the recession and financial downturn seem to have had little effect. According to Mintel ( the pet accessories and healthcare sector is still growing, as is the pet food market.

But our love of animals is not just restricted to cats and dogs. A survey by Your Horse Live has revealed just how passionate and caring riders are about their horses.

60% proudly said they would rather treat their horse than themselves, and almost two thirds of riders (62%) believe it is important to treat their horse.

Julie Brown, editor in chief of Your Horse magazine which organises the event, said: “We know that horse owners and riders are generous people, but these results show just how strong the bond they share with their horse is.”

A staggering 93% of horse enthusiasts spend up to GBP25 a month on titbits for their horse, in addition to feed. Many opt to treat their horse to mineral licks, stable toys and the old favourites – carrots and polos!

Julie adds: “Interestingly comparing treatments for themselves and for their horse 76% of respondents spend the same amount, if not more, on special equine treatments such Reiki sessions, massages and touch therapy sessions.

“Since Your Horse Live began we have found that riders are very open to new treatments and holistic options, which are now key features of the show. Horse owners clearly feel it is important to look after themselves to ensure their horse’s mental and physical wellbeing is kept in tip top condition.”

Your Horse Live 2010 takes place at Stoneleigh Park, Warwickshire on 13 and 14 November. Visitors to the show can find everything they need for themselves and their horse and it’s the ideal event to shop till you drop with a dedicated shopping area with more than 300 trade stands. Visitors can try before they buy and compare prices to find the best deal.

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