P&G Dog Adoption Drive Reaches 1.1m

Iams corporate owner Procter & Gamble have announced the landmark figure of 1.1m homeless pets found new homes. In one of the world's largest pet adoption campaigns, Iams Home 4 the Holidays (IH4TH) announced today that 1,125,667 animals were adopted between Oct. 1 and Jan. 4. Iams and longtime partner Helen Woodward Animal Center, along with more than 3,500 animal organizations from around the world once again joined forces to help reduce pet homelessness.

Forever homes were found for:

    * 593,146 dogs
    * 509,470 cats
    * 23,051 other animals (including rabbits, reptiles, horses, birds and more)

With all the hard work that animal organizations do every day, we're thrilled to be able to support those efforts and shine an even brighter light on the issues and the importance of pet adoption each year with this program," said Mike Arms, founder of Iams Home 4 the Holidays and president of Helen Woodward Animal Center. "We're all very proud of the successes we've had over the years and will continue to work together in the hopes that one day every homeless pet will be in a loving home for all their holidays."

Understanding that not everyone is in the position to adopt a pet, Iams wanted to make it easy for more people to get involved and help make a difference by creating the Bags 4 Bowls food drive. Consumers could either purchase specially-marked bags of pet food or interact on the Facebook page (www.facebook.com/iams) to help donate bowls of pet food to participating organizations. An incredible success, the food drive reached its goal and Iams is donating 5,000,000 meals to participating animal organizations.*

"We're proud that we've been a part of this program since it began in 1999 and we've helped more than 5 million pets find loving homes," said Maria Beatriz Rodriguez, Iams general manager. "We're dedicated to continuing our mission with our partner animal organizations to ensure more and more pets find their forever homes."

The 2011 program will begin in October. To learn how to get involved and make a difference in the life of an orphaned pet, visit http://www.facebook.com/iams for ways to adopt, donate or volunteer.

UK dog adopters may research the dog of their choice at www.dogsblog.com

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